000			01941 a2200241 4500
008			231219b |||||||| |||| 00| 0 eng d
020			_a9780062967091
082			_a658.4063 _bBRO
100			_aBrown, Tim
245			_aChange by design: how design thinking transforms organizations and inspires innovation
260			_bHarper Business _aNew York _c2009
300			_aviii, 294
520			_a"The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This is not a book by designers for designers, this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product or service to drive new alternatives for business and society."
650			_aMental matrix
650			_aKnowledge
650			_aBuilding to think
650			_aSocial contract
650			_aDesign activism
650			_aIndustrial Design
650			_aOrganizational change
700			_aKarz, Barry
942			_cBD _2ddc
999			_c681814 _d681814