000			00974 a2200241 4500
008			231215b |||||||| |||| 00| 0 eng d
020			_a9789353160777
082			_a658.8 _bZEI
100			_aZeithmal Valarie A.
245			_aServices marketing: integrating customer focus across the firm
250			_a7th ed.
260			_bMcGraw Hill _aNew Delhi _c2023
300			_axxxvi,582
520			_a"Helps develop customer relationships through quality service. This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. It includes frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service."
650			_aBusiness and Management
650			_aCustomer services
650			_aMarketing Service
650			_aService industries
700			_aBitner, Mary Jo
700			_aGremler, Dwayne D.
700			_aPandit, Ajay
942			_cBD _2ddc
999			_c681775 _d681775