000			01068 a2200205 4500
008			180629b xxu||||| |||| 00| 0 eng d
020			_a9789356063150
082			_a658.8 _bKAS
100			_aKashyap, Pradeep
245			_aRural marketing
250			_a4th ed.
260			_bPearson _aChennai; New Delhi _c2023
300			_axxvi, 335 pages: illustrations; 28 cm
520			_a"Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike."
650			_aSmall business marketing
650			_aTarget marketing
650			_aRural industries
650			_aMarketing Management
942			_2ddc _cB
999			_c680581 _d680581