000 00729 a2200205 4500
008 230130b |||||||| |||| 00| 0 eng d
020 _a9789357055215
082 _a658.8
_bKOT
100 _aKotler, Philip
245 _aPrinciples of marketing
250 _a19th ed.
260 _bPearson
_c2023
_aNoida
300 _axxii, 701
520 _a"Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field."
650 _aMarketing
700 _aArmstrong, Gary
700 _aBalasubramanian, Sridhar
700 _aAgnihotri, Prafulla Y.
942 _2ddc
_cBD
999 _c680517
_d680517