000 00589nam a2200193 4500
008 230510b |||||||| |||| 00| 0 eng d
020 _a9781863733588
082 _a659.101
_bSUT
100 _aSutherland, Max
245 _aAdvertising And The Mind Of The Consumer :
_bWhat Works, What Doesn'T, And Why
260 _aAustralia
_bGrifin Press Pvt. Ltd
_c1997.
300 _axvii, 246 p.
650 _aAdvertising Psychological Aspects
650 _aConsumer behavior
650 _aConsumers Attitudes
650 _aConsumers Psychology
650 _aAdvertising
942 _2ddc
_cDB
999 _c678841
_d678841