000 00434nam a2200169 4500
008 230509b |||||||| |||| 00| 0 eng d
020 _a9780471170693
082 _a658.83
_bAAK
100 _aAaker, David A
245 _aMarketing Research
260 _aNew York
_bJohn Wiley & Sons, Inc
_c1998.
300 _axvi, 776 p.
650 _aMarketing Research
700 _aDay, George S.
700 _aKumar, V.
942 _2ddc
_cDB
999 _c678811
_d678811