| 000 | 00546nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 230509b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781581150780 | ||
| 082 |
_a658.827 _bGOB |
||
| 100 | _aGobé, Marc | ||
| 245 |
_aEmotional Branding _b: The New Paradigm For Connecting Brands To People |
||
| 260 |
_aNew York _bAllworth Press _c2001. |
||
| 300 | _axxxii, 319 p. | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aMotivation research (Marketing) | ||
| 650 | _aConsumers' preferences | ||
| 650 | _aBrand name products | ||
| 942 |
_2ddc _cDB |
||
| 999 |
_c678790 _d678790 |
||