000			00577nam a2200181 4500
008			230502b |||||||| |||| 00| 0 eng d
020			_a9780471690160
082			_a658.827 _bTYB
100			_aTybout, Alice M.
245			_aKellogg on Branding _b: The Marketing Faculty of the Kellogg School of Management
260			_aNew Jersey _bJohn Wiley & Sons, Inc. _c2005.
300			_axvii, 334 p.
650			_aBrand Name Products
650			_aBranding (Marketing)
650			_aCustomer Relations Management
650			_aBrand Name Products Management
942			_2ddc _cDB
999			_c678587 _d678587