| 000 | 00601nam a2200193 4500 | ||
|---|---|---|---|
| 008 | 230320b |||||||| |||| 00| 0 eng d | ||
| 082 | _bKIS | ||
| 100 | _aKishor, Punjani Krunal | ||
| 245 | _aA Study on the Impact of Advertising Puffery on the Youth towards Confectionery Products | ||
| 260 |
_aPune. _bSymbiosis International ( Deemed University) _c2022. |
||
| 300 | _a179 p. | ||
| 650 | _aAdvertising Puffery | ||
| 650 | _aConfectionery | ||
| 650 | _aMediation | ||
| 650 | _aPurchase Intent | ||
| 653 | _aBrand Loyalty | ||
| 700 | _aRavi Kumar, V. V. (Research Guide) | ||
| 942 |
_2ddc _cT |
||
| 999 |
_c677728 _d677728 |
||