000 00704nam a2200217Ia 4500
008 120603s9999 xx 000 0 und d
040 _cEnglish
082 _b6730
_a658.827
100 _aSENGUPTA, SUBROTO
245 _aBRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE
260 _aDELHI
_bTata Mcgraw Hill Publishing Compnay Ltd.
_c1990
300 _aXIX,299
365 _eRupees
_d1
_b150
366 _f0
505 _gPOPULAR BOOK HOUSE
530 _bPOPULAR BOOK HOUSE1115/91/15.1.91
_a1115/91/15.1.91
630 _aBRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE
650 _aMarketing
730 _aBRAND POSITIONING: STRATEGIES FOR COMPETITIVE ADVANTAGE
942 _cBOOK
999 _c6730
_d6730