000			01535 a2200205 4500
008			220412b ||||| |||| 00| 0 eng d
020			_a9781592535873
082			_a745.403 _bLID
100			_aLidwell, William
245			_aUniversal principles of design
250			_a2nd ed.
260			_bRockport Publisher _aGloucester, Mass. _c2010
300			_a272
520			_a "Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is actually the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to search through different references and resources to find the information and know-how required to make a design work -- until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of the concepts applied in practice. From the "80/20 rule" to "chunking," from "baby-face bias" to "Ockham's razor," and from "self-similarity" to "storytelling," readers will expand their knowledge of 100 common design concepts. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise."
650			_aDesign
650			_aDictionaries
700			_aHolden, Kritina
700			_aButler, Jill
942			_2ddc _cBD
999			_c672926 _d672926