000			01328 a2200205 4500
999			_c666930 _d666930
008			210112b ||||| |||| 00| 0 eng d
020			_a9789353501532
082			_a658.8 _bSWA
100			_aSwaminathan T. N.
245			_aDigital Marketing: From Fundamentals to Future
260			_aIndia _bCengage _c2019
300			_a270
520			_a"Digital Marketing: From Fundamentals to Future is a must read for Students, Academia and Practitioners of Digital Marketing in particular and marketing in general. The book presents an interesting way of teaching the students / readers by opening each section with a case study. Unlike other Digital Marketing books, this book also shows you how to use or implement what you read in the real world of digital marketing. The book will allow the readers to connect the dots on what they would have missed or could have done better with their own digital marketing plans. While most books throw a lot of digital marketing jargons, this book actually uses multiple cases even from the 70s, 80s and 90s and how the same can be used in the digital and connected world. "
650			_aConvergence of Technologies
650			_aDemystifying Digital Marketing
650			_a Digital Strategy
650			_aDevelopment and Planning
700			_a Kumar, Karthik
942			_2ddc _cB