000			01396 a2200217 4500
999			_c660984 _d660984
008			200606b ||||| |||| 00| 0 eng d
020			_a9781138188693
082			_a001.42 _bCAL
100			_a Caliandro, Alessandro
245			_aQualitative Research in Digital Environments
260			_c2017 _aNew York, NY _b Routledge, Taylor & Francis Group
300			_a228
520			_aThis book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments. This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology. Book jacket.
650			_aOnline social networks
650			_aQualitative research.
650			_aDigital media
650			_aResearch
650			_aMethodology.
700			_aGandini, Alessandro
942			_2ddc _cB