000			01942 a2200217 4500
999			_c660977 _d660977
008			200319b ||||| |||| 00| 0 eng d
020			_a9780367029319
082			_a658.575 _bCAD
100			_a Cadeddu, Stephanie B. M.
245			_aFrugal Innovation and the New Product Development Process _b insights from Indonesia
260			_c2019 _aAbingdon, Oxon ; New York _bRoutledge
300			_a269
520			_a This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers' needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market - traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities.
650			_aTechnological innovations
650			_a New products
650			_a Indonesia
650			_aLow-income consumers
700			_aDonovan, Jerome
700			_aMasli, Eryadi K.
942			_2ddc _cB