| 000 | 03008cam a22003978i 4500 | ||
|---|---|---|---|
| 001 | 20936556 | ||
| 005 | 20200212124232.0 | ||
| 008 | 190321s2019 nyu 001 0 eng c | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
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| 955 |
_exk34 2019-04-19 to review _wxk16 2019-04-22 |
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| 010 | _a 2019012761 | ||
| 020 | _a9781138088917 (hardback) | ||
| 020 | _a9781138088924 (pbk.) | ||
| 020 | _z9781315109565 (ebk.) | ||
| 040 |
_aLBSOR/DLC _beng _erda _cLBSOR |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aPN1995.9.M29 _bS39 2019 |
| 082 | 0 | 0 |
_a384/.80688 _223 |
| 100 | 1 |
_aSchwartz, Russell, _dapproximately 1948- _eauthor. |
|
| 245 | 1 | 4 |
_aThe marketing edge for filmmakers : _bdeveloping a marketing mindset from concept to release / _cby Russell Schwartz & Katherine MacDonald. |
| 263 | _a1909 | ||
| 264 | 1 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c2019. |
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| 300 | _apages cm | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 |
_a"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"-- _cProvided by publisher. |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aMarketing defined -- So you have a movie idea -- The screenplay stage -- Packaging and casting -- Financing and green light -- Pre-production -- Production -- Welcome to the marketing department -- Market research -- Creative advertising: part one: print -- Creative advertising: part two: audio visual -- Publicity -- Social media & digital marketing -- Media planning and promotions -- Consumer products & licensing -- Distribution, exhibition and windows -- Marketing for alternative distribution -- Awards and festival marketing -- Marketing for animated movies -- Marketing tales and pivots -- Marketing trends for the future. | |
| 650 | 0 |
_aMotion picture industry _zUnited States _xMarketing. |
|
| 700 | 1 |
_aMacDonald, Katherine, _d1980- _eauthor. |
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| 963 | _aJohn Makowski; phone: 212-216-7847; email: john.makowski@taylorandfrancis.com; bc: john.makowski@taylorandfrancis.com | ||
| 985 |
_aLBSORCIP _d2019-04-17 |
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| 999 |
_c655702 _d655702 |
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