| 000 | 00601cam a2200169 i 4500 | ||
|---|---|---|---|
| 999 |
_c654574 _d654574 |
||
| 008 | 140410s2014 caua b 001 0 eng | ||
| 020 | _a9788132117735 (paperback : alk. paper) | ||
| 082 | 0 | 0 | _a658.827/THE |
| 245 | 0 | 4 |
_aThe definitive book of branding / _cedited by Kartikeya Kompella. |
| 260 |
_aNew Delhi _bSage _c2014 |
||
| 300 |
_axx, 408 pages : _billustrations ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aGlobalization _xEconomic aspects. |
|
| 700 | 1 |
_aKompella, Kartikeya, _eeditor of compilation. |
|
| 942 |
_2ddc _cB |
||