| 000 | 00729cam a2200205 i 4500 | ||
|---|---|---|---|
| 999 |
_c654568 _d654568 |
||
| 008 | 170123s2017 nyu b 001 0 eng | ||
| 020 | _a9780749479893 (alk. paper) | ||
| 082 | 0 | 0 | _a658.804/BUR |
| 100 | 1 | _aBurgess, Bev, | |
| 245 | 1 | 2 |
_aA practitioner's guide to account-based marketing : _baccelerating growth in strategic accounts / _cBev Burgess, Dave Munn. |
| 260 |
_aGreat Britain _bKogan Page _c2017 |
||
| 300 |
_axx, 265 pages ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xKey accounts. |
|
| 650 | 0 |
_aSelling _xKey accounts. |
|
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aIndustrial marketing _xManagement. |
|
| 700 | 1 |
_aMunn, Dave, _eauthor. |
|
| 942 |
_2ddc _cB |
||