| 000 | 02776cam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 15884630 | ||
| 005 | 20200110151523.0 | ||
| 008 | 090828s2010 nyuab b 001 0 eng | ||
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default _eclaim1 2010-09-10 |
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| 955 |
_wrd08 2009-08-31 _frg05 2010-10-21 Z-CipVer _trh18 2010-12-10 copy 2 added |
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| 010 | _a 2009036140 | ||
| 020 | _a9780415773362 (hardback) | ||
| 020 | _a0415773369 (hardback) | ||
| 020 | _a9780415773379 (pbk.) | ||
| 020 | _a0415773377 (pbk.) | ||
| 020 | _a9780203088982 (ebook) | ||
| 020 | _a0203088980 (ebook) | ||
| 035 | _a(OCoLC)ocn435422996 | ||
| 040 |
_aDLC _cDLC _dYDX _dDEBBG _dYDXCP _dBTCTA _dBAKER _dOCLNG _dBWK _dCDX _dBWX _dDLC |
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| 050 | 0 | 0 |
_aHM1221 _b.P78 2010 |
| 082 | 0 | 0 |
_a659.2 _222 |
| 245 | 0 | 0 |
_aPublic relations cases : _binternational perspectives / _cedited by Danny Moss and Melanie Powell with Barbara DeSanto. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York, NY : _bRoutledge, _c2010. |
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| 300 |
_axvi, 192 p. : _bill., maps ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- Take a look at my giraffe : promoting Chester zoo -- Jane's ride across America -- Kerala : God's own country : from backwaters to one of the ten paradises on earth -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign -- Taking the time to listen, learn & act : an example of complex international dialogue -- Setting up an effective press office for a professional body -- Managing the evolution of an agency to meet the needs of a digital media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication -- Coca-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place branding as an alternative approach to local authority corporate identity -- Chimney pots campaign. | |
| 650 | 0 |
_aPublic relations _vCase studies. |
|
| 650 | 0 |
_aPublic relations _vCross-cultural studies. |
|
| 650 | 0 |
_aCorporations _xPublic relations _vCase studies. |
|
| 650 | 0 |
_aInternational business enterprises _vCase studies. |
|
| 700 | 1 |
_aMoss, Danny, _d1954- |
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| 700 | 1 | _aPowell, Melanie. | |
| 700 | 1 |
_aDeSanto, Barbara, _d1950- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018667647&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| 999 |
_c654423 _d654423 |
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