| 000 | 01105 a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c654074 _d654074 |
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| 008 | 200103b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789386062734 | ||
| 082 |
_a658.8 _bBER.B |
||
| 100 | _aBrennan, Ross | ||
| 245 |
_aBusiness-to-Business Marketing _cBy Ross Brennan |
||
| 250 | _a3rd | ||
| 260 |
_bSAGE Publication India Pvt. Ltd. _aNew Delhi _c2014 |
||
| 300 | _axx,385 p. | ||
| 520 | _aContents Machine derived contents note: 1. Introduction to Business-to-Business Marketing 2. Classifying Customers, Organizations, and Markets 3. Organizational Buying and Buyer Behavior 4. The Legal and Political Environment 5. Concepts and Context of Business Strategy 6. Assessing Customers, Markets, and Competitors 7. Selecting Markets - Segmentation and Targeting 8. Planning and Positioning the Value Offering 9. Pricing Policies 10. Innovation, Productivity, and Competitiveness 11. Business-to-Business Selling 12. Channel Relationships 13. Communicating with the Market 14. Business Ethics and Crisis Management. | ||
| 650 | _aMarketing | ||
| 650 | _aBusiness-to-business | ||
| 942 |
_2ddc _cB |
||