000			01116 a2200205 4500
999			_c654064 _d654064
008			200103b ||||| |||| 00| 0 eng d
020			_a9789386062765
082			_a658.8 _bDIN.R
100			_aDinesh Kumar
245			_aRural Marketing _b:Challenges and Opportunities _cBy Dinesh Kumar and Punam Gupta
260			_bSAGE Publications _aThousand Oaks _c2017
300			_axxix,494 p.
520			_aContents Preface Acknowledgements About the authors The rural market Introduction to rural marketing The rural consumer Strategies for rural marketing Rural marketing strategy Marketing approach and rural research Distribution channels for rural areas Pricing and marketing communication in rural markets Marketing for rural areas Agribusiness Marketing of agricultural produce ICT in rural marketing Management of sales force in rural marketing Future of rural marketing Index.
650			_aMarketing -- India.
650			_aTarget marketing -- India.
650			_aPoor -- India.
650			_aBusiness planning -- India.
650			_aIndia -- Rural conditions.
942			_2ddc _cB