000			00672cam a2200193 a 4500
999			_c653790 _d653790
008			120910s2013 nyua b 001 0 eng
020			_a9780415537032 (pbk.)
082	0	0	_a658.804/ZIM
100	1		_aZimmerman, Alan S.,
245	1	0	_aBusiness to business marketing management : _ba global perspective / _cAlan Zimmerman and Jim Blythe.
250			_a2nd ed.
260			_aNew York, NY : _bRoutledge, _c2013.
300			_axxiv, 498 p., : _bill., ; _c25 cm.
500			_aBlythe's name appears first in the earlier edition.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing _xManagement.
700	1		_aBlythe, Jim.
942			_2ddc _cB