000 00279 a2200097 4500
020 _a9781609018986
100 _aPatricia Mink Rath
245 _aThe Why of the Buy: Consumer Behavior and Fashion Marketing
_bPatricia Mink Rath
250 _a2nd
260 _b Fairchild Books
_c2014
999 _c640182
_d640182