000			02140cam a2200361 i 4500
001			19345646
005			20190322105811.0
008			161024s2017 enka 000 0 eng
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default _eclaim1 2018-01-24 _eclaim2 2018-06-28
955			_wxm07 2016-10-25 _frk01 2018-12-13 to BCCD
010			_a 2016048837
020			_a9781474221573 (paperback)
020			_z9781350031838 (epub)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aNK1510 _b.D29 2017
082	0	0	_a745.4 _223
084			_aDES000000 _aDES007000 _2bisacsh
100	1		_aDavis, Meredith _q(Meredith J.), _eauthor.
245	1	0	_aVisual communication design : _ban introduction to design concepts in everyday experience / _cMeredith Davis and Jamer Hunt.
264		1	_aLondon : _bBloomsbury Visual Arts, _c[2017]
300			_a208 pages : _bcolor illustrations ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- _cProvided by publisher.
650		0	_aDesign _vTextbooks.
650		0	_aVisual communication _vTextbooks.
650		7	_aDESIGN / General. _2bisacsh
650		7	_aDESIGN / Graphic Arts / General. _2bisacsh
700	1		_aHunt, Jamer, _eauthor.
999			_c628596 _d628596