000			03356cam a2200613Ia 4500
001			957457517
003			OCoLC
005			20190319110112.0
008			160826t20162016gw a 000 0 eng d
020			_a9783822853719 _q(hd.bd.)
020			_a3822853712 _q(hd.bd.)
024	3		_a9783822853719
035			_a(OCoLC)957457517
040			_aOHX _beng _cOHX _dNRC _dOCLCO _dUAB _dOCLCO _dCHVBK _dOCLCO _dJPG _dOCLCO _dERASA _dOCLCF _dOCLCO _dNYP
041	0		_aeng _afre _ager
049			_aNYPP
050		4	_aTL240 _b.A98x 2016
072		7	_aNC _2lcco
082	0	4	_a629.2/31 _223
082	0	4	_a745.4
091			_a629.231 _cA
245	0	0	_aAutomobile design graphics : _ba visual history from the Golden Age to the gas crisis 1900-1973 / _cJim Heimann (ed.) ; Steven Heller, Jim Donnelly ; [German translation, Thomas J. Kinne ; French translation, Fran©ʹois Dirdans].
264		1	_aK©œln : _bTaschen, _c[2016]
264		4	_c℗♭2016.
300			_a365 pages : _billustrations (chiefly color) ; _c33 cm.
336			_atext _btxt _2rdacontent.
336			_astill image _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
520	8		_aIn the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs hence specimens of antique and vintage car brochures are rare collector s items today. Frequently overlooked in design and automotive histories, this ephemera offers lucid mirror image of American tastes, consumerism, and buying habits since the dawn of the automobile. This visual historypresents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, and Chrysler), it brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century.
546			_aParallel texts in English, French and German.
650		0	_aAutomobiles _xDesign and construction _xHistory.
650		0	_aAutomobile industry and trade _xHistory.
650		0	_aAdvertising _xAutomobiles _xHistory.
650		0	_aAutomobiles _xSocial aspects.
650		7	_aAdvertising _xAutomobiles. _2fast _0(OCoLC)fst00797529.
650		7	_aAutomobile industry and trade. _2fast _0(OCoLC)fst00822961.
650		7	_aAutomobiles _xDesign and construction. _2fast _0(OCoLC)fst00823374.
650		7	_aAutomobiles _xSocial aspects. _2fast _0(OCoLC)fst00823880.
655		7	_aHistory. _2fast _0(OCoLC)fst01411628.
700	1		_aHeller, Steven.
700	1		_aDonnelly, Jim.
700	1		_aHeimann, Jim, _d1948-
700	1		_aKinne, Thomas J., _d1961-
700	1		_aDirdans, Fran©ʹois.
901			_asch _bCATRL
901			_aMARS
901			_ajao _bCATBL
908		4	_aTL240 _b.A98x 2016
945			_a.b196832391
946			_am
999			_c628446 _d628446