000			00510cam a22001814a 4500
999			_c627441 _d627441
008			020124s2003 maua b 001 0 eng
020			_a9780071151177
082	0	0	_a658.802 _bWAL/BOY
100			_aWalker Orville C
245	0	0	_aMarketing strategy : _ba decision-focused approach
250			_a4th ed.
260			_aBoston _bMcGraw-Hill/Irwin _c2003.
300			_axviii, 365 p.
650		0	_aMarketing
650		0	_aMarketing Management
700	1		_aBoyd Harper W and Mullins John
942			_2ddc _cB