| 000 | 01750cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | on1027069490 | ||
| 003 | OCoLC | ||
| 005 | 20190226180505.0 | ||
| 008 | 180301s2018 ii 001 0 eng | ||
| 010 | _a2018009031 | ||
| 020 | _a9789352806874 | ||
| 020 | _a9352806875 | ||
| 035 |
_a(OCoLC)1027069490 _z(OCoLC)1027144614 _z(OCoLC)1027354510 |
||
| 040 | _aDLC | ||
| 042 | _apcc | ||
| 043 | _aa-ii--- | ||
| 082 | 0 | 0 |
_a658.4/5 _223 |
| 100 | 1 |
_aJethwaney, Jaishri N., _eauthor. |
|
| 245 | 1 | 0 |
_aCorporate communication : _bprinciples and practice / _cJaishri Jethwaney, Visiting Professor (Media & Communications division), Institute for Studies in Industrial Development (ISID) and former Professor, Indian Institute of Mass Communication (IIMC). |
| 263 | _a1806. | ||
| 264 | 1 |
_aNew Delhi, India ; _aThousand Oaks, California : _bSAGE Publications India, _c2018. |
|
| 300 |
_axxiii, 418, 12 pages ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 337 |
_aunmediated _bn _2rdamedia. |
||
| 338 |
_avolume _bnc _2rdacarrier. |
||
| 500 | _aEarlier edition: 2010. | ||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aContents: Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication. | |
| 650 | 0 | _aCommunication in management. | |
| 650 | 0 | _aCommunication in organizations. | |
| 650 | 0 |
_aCommunication in management _zIndia. |
|
| 650 | 0 |
_aCommunication in organizations _zIndia. |
|
| 999 |
_c627355 _d627355 |
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