| 000 | 00711cam a2200205 i 4500 | ||
|---|---|---|---|
| 008 | 170915s2018 enk b 001 0 eng | ||
| 020 | _a9780749482107 | ||
| 082 | 0 | 0 | _a658.827/BRI |
| 100 | 1 | _aBrito, Michael, | |
| 245 | 1 | 0 |
_aParticipation marketing : _bunleashing employees to participate and become brand storytellers / _cMichael Brito. |
| 260 |
_aLondon _bKogan Page _c2018 |
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| 300 |
_axvi, 238 pages ; _c24 cm |
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| 504 | _aIncludes bibliographical references (pages 223-229) and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 |
_aManagement _xEmployee participation. |
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| 650 | 0 | _aCorporate culture. | |
| 650 | 0 | _aEmployee motivation. | |
| 942 |
_2ddc _cB |
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| 999 |
_c624027 _d624027 |
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