| 000 | 00795cam a2200229 i 4500 | ||
|---|---|---|---|
| 008 | 170724s2018 nyua b 001 0 eng | ||
| 020 | _a9780415806749 (pbk. : alk. paper) | ||
| 020 | _a9780415899994 (hardback : alk. paper) | ||
| 042 | _apcc | ||
| 082 | 0 | 0 | _a658.827 |
| 100 | 1 | _aLerman, Dawn, | |
| 245 | 1 | 4 |
_aThe language of branding : _btheory, strategies and tactics / _cDawn Lerman, Robert J. Morais and David Luna. |
| 260 |
_aLondon _bRoutledge _c2018 |
||
| 300 |
_ax, 160 pages : _billustrations ; _c23 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aAdvertising _xLanguage. |
|
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aMorais, Robert J., _eauthor. |
|
| 700 | 1 |
_aLuna, David, _eauthor. |
|
| 942 |
_2ddc _cB |
||
| 999 |
_c611767 _d611767 |
||