000			01397cam a2200169 a 4500
008			090603s2009 nyua b 001 0 eng
020			_a9780241958223
082	0	0	_a658.4092 _bSIN.S
100	1		_aSinek, Simon.
245	1	0	_aStart with why : _bhow great leaders inspire everyone to take action / _cSimon Sinek.
260			_aNew York : _bPortfolio, _c2009.
300			_ax, 246 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
520			_aContents Preface: The power of why Introduction: Why start with why? A world that doesn't start with why: Assume you know ; Carrots and sticks An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency Leaders need a following: The emergence of trust ; How a tipping point tips How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening The biggest challenge is success: When why goes fuzzy ; Split happens Discover why: The origins of a why ; The new competition Afterword: Be a part of this movement, share your vision of the world.
650		0	_aEmployees. Leadership. Entrepreneurship. Success. Inspiration. Success in business. Leadership -- Psychological aspects. Business communication. Business and Management. LEADERSHIP.
942			_2ddc _cDB
999			_c611756 _d611756