000			01926cam a2200325 i 4500
001			20365784
005			20190116120227.0
008			180222s2019 cau b 001 0 eng
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b1 shelf copy _xpolicy default
955			_dxm06 2018-02-22 _wxm06 2018-02-22 _frm05 2018-10-01 to CALM
010			_a 2017049106
020			_a9781506329055 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD59 _b.L88 2019
082	0	0	_a659.2 _223
100	1		_aLuttrell, Regina, _d1975- _eauthor.
245	1	4	_aThe PR agency handbook / _cRegina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park.
250			_aFirst Edition.
264		1	_aLos Angeles : _bSAGE, _c[2019]
300			_axxi, 279 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aAgency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
650		0	_aPublic relations _vHandbooks, manuals, etc.
700	1		_aCapizzo, Luke W., _eauthor.
999			_c611683 _d611683