000 00517cam a2200169 a 4500
008 040807s2004 ii a 001 0 eng
020 _a9780195667585
082 _a658.8 / APT
100 1 _aApte, Govind.
245 1 0 _aServices marketing /
_cGovind Apte.
260 _aNew Delhi ;
_aNew York :
_bOxford University Press,
_c2004.
300 _axi, 440 p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
520 _aWith reference to India.
650 0 _aService industries
_zIndia
_xMarketing.
942 _2ddc
_cB
999 _c607296
_d607296