| 000 | 01179nam a22003375i 4500 | ||
|---|---|---|---|
| 001 | 20297743 | ||
| 005 | 20190102155629.0 | ||
| 008 | 180119s2018 cau 000 0 eng | ||
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b1 shelf copy _xpolicy default |
|
| 010 | _a 2018932209 | ||
| 020 | _a9781526438652 (pbk. : alk. paper) | ||
| 020 | _a9781526438645 (hardcover : alk. paper) | ||
| 020 | _a9781526452160 (epub2) | ||
| 020 | _a9781526452177 (epub3) | ||
| 020 | _a9781526452184 (web pdf) | ||
| 020 | _a9781526452191 (xml tei) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 100 | 1 | _aRossiter, John R. | |
| 245 | 1 | 0 |
_aMarketing communications : _bobjectives, strategy, tactics / _cJohn R Rossiter, Larry Percy, Lars Bergkvist. |
| 250 | _a1st edition. | ||
| 263 | _a1808 | ||
| 264 | 1 |
_aThousand Oaks, CA : _bSAGE Pub., _c2018. |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 963 | _aJasleen Kaur; phone: (+44) 0207 324 3016; email: jasleen.kaur@sagepub.co.uk; bc: delayna.spencer@sagepub.co.uk | ||
| 999 |
_c607102 _d607102 |
||