| 000 | 00956nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 180821s2017 xx 000 0 und d | ||
| 020 | _a9788126563418 | ||
| 082 |
_a659.1 _bWIN |
||
| 100 | _aWind, Yoram | ||
| 245 | _aBeyond advertising: Creating value through all customer touchpoints | ||
| 260 |
_bWiley India _c2017 _aNew Delhi |
||
| 300 | _a261 | ||
| 520 | _a"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising." | ||
| 650 | _aCustomer relations | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication | ||
| 650 | _aMarketing | ||
| 700 | _aHays, Catharine | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c604272 _d604272 |
||