| 000 | 00912nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 180821s2010 xx 000 0 und d | ||
| 020 | _a9780071628648 | ||
| 082 |
_a658.872 _bALB |
||
| 100 | _aAlbee, Ardath | ||
| 245 | _aEMarketing strategies for the complex sale | ||
| 260 |
_bMcGraw Hill _c2010 _aNew York |
||
| 300 | _a249 | ||
| 520 | _a"Web 2.0 has reshaped the role of marketing in the Complex Sales process. Because prospects now have instant access to information about your company and its products-and your competitors-they can make buying decisions without ever communicating with you. Doing what you've always done simply won't work anymore;you must entirely rethink how you attract and compel buying behavior." "With eMarketing Strategies for the." | ||
| 650 | _aInternet marketing | ||
| 650 | _aCustomer relations. | ||
| 650 | _aSelling | ||
| 650 | _aComputer network | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c604125 _d604125 |
||