000			00920nam a2200205Ia 4500
008			180821s1997 xx 000 0 und d
020			_a9780201407198
082			_a658.8 _bTRE
100			_aTreacy, Michael
245			_aThe discipline of market leaders: choose your customers, narrow your focus, dominate your market
260			_bBasic Books _c1997 _aNew York
300			_a210
520			_a"New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations."
650			_aProducts
650			_aCompetition
650			_aMarket segmentation
650			_a Quality
700			_aWiersema, Frederik D.
942			_2ddc _cB
999			_c604094 _d604094