000			01610nam a2200205Ia 4500
999			_c604083 _d604083
008			180821s2010 xx 000 0 und d
020			_a9788126526192
082			_a658.8 _bKOT
100			_aKotler, Philip.
245			_aMarketing 3.0: from products to customers to the human spirit
260			_bWiley India _c2010 _aNew Delhi
300			_axv,188 pages: illustrations; 24 cm.
520			_a"Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, andreflect the values of target customers. Explains the future of marketing, along with why most marketersare stuck in the past Examines companies that are ahead of the curve, such as S.C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing."
650			_aBusiness Economics
650			_aDistribution
650			_aMarketing
700			_aSetiawan, Iwan.
700			_aKartajaya, Hermawan.
942			_2ddc _cB