| 000 | 00850nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 180821s2010 xx 000 0 und d | ||
| 020 | _a9781422103159 | ||
| 082 |
_a658.802 _bDAV |
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| 100 | _aD'Aveni, Richard A. | ||
| 245 |
_aBeating the commodity trap _bhow to maximize your competitive position and increase your pricing power |
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| 260 |
_bHarvard Business Press _c2010 _aBoston, Mass |
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| 300 | _axiv, 194 pages : illustrations ; 24 cm | ||
| 520 | _a"In this book, Richard D'Aveni provides a radical new framework for fighting commoditization. Drawing on an in-depth study of more than 30 industries, he provides a tool for diagnosing your competitive position and shows you how to strengthen it." | ||
| 650 | _aStrategic planning | ||
| 650 | _aCommercial products | ||
| 650 | _aConsumption | ||
| 650 | _aEconomics | ||
| 942 |
_2ddc _cB |
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| 999 |
_c604061 _d604061 |
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