000 01168nam a2200205Ia 4500
008 180821s2009 xx 000 0 und d
020 _a9788126529544
082 _a658.575
_bESS
100 _aEsslinger, Hartmut
245 _aA fine line
_bhow design strategies are shaping the future of business
260 _bWiley India,Jossey-Bass
_c2009
_aNew Delhi
300 _axiv, 183
520 _a"Praise for a fine line. "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective."--Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com. "At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of. "
650 _aBusiness Development
650 _aIndustrial design
650 _aNew products
650 _aBUSINESS & ECONOMICS
650 _aDevelopment
942 _2ddc
_cB
999 _c603998
_d603998