000			01084nam a2200193Ia 4500
008			180821s2005 xx 000 0 und d
020			_a9781400049721
082			_a658.575 _bLEL
100			_aLele, Milind M.
245			_aMonopoly rules _bhow to find, capture, and control the most lucrative markets in any business
260			_bCrown Business _c2005 _aNew York
300			_a 223 pages ; 22 cm
520			_a"What people on the front lines - making, marketing, and selling products and services - really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, Milind Lele shows you how." "Customers are changing and the homogenous mass market has gone the way of the nickel soda. Now the game is winning market segments. In this world, Monopoly Rules provides a new way to think and take action and stay ahead of the game."
650			_aBusiness planning
650			_aNew products
650			_aManagement
650			_aProduct life cycle
942			_2ddc _cB
999			_c603717 _d603717