000			00857nam a2200205Ia 4500
008			180821s2009 xx 000 0 und d
020			_a9780470400913
082			_a658.8340835 _bYAR
100			_aYarrow, Kit
245			_aGen buy _b how tweens, teens, and twenty-somethings are revolutionizing retail
260			_bJossey Bass _c2009 _aSan Francisco
300			_axx, 250 pages ; 24 cm
520			_a"Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers."
650			_aMarketing
650			_aYoung adult consumers
650			_aAttitudes
650			_aGeneration Y
700			_aO'Donnell, Jayne
942			_2ddc _cB
999			_c603667 _d603667