000			01223nam a2200205Ia 4500
008			180821s2010 xx 000 0 und d
020			_a9788172237806
082			_a338.476 _bBHA
100			_aBhargava, R. C.
245			_aThe Maruti story: how a public sector company put India on wheels
260			_bCollins Business _c2010 _aNoida
300			_a383
520			_a"An extraordinary and rare insight into how a few determined entrepreneurs created an icon… – C. K. PrahaladThe targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures."
650			_aTrade
650			_aAutomobile industry
650			_aMaruti Udyog Limited
650			_aHistory
700			_aSeetha
942			_2ddc _cB
999			_c603613 _d603613