000			00845nam a2200217Ia 4500
008			180821s2011 xx 000 0 und d
020			_a9780071332507
082			_a658.872 _bVAR
100			_aVarnali, Kaan
245			_aMobile marketing-fundamentals and strategy
260			_bTata McGraw-Hill _c2011 _aNew Delhi
300			_a163
520			_a"Today, integrating a mobile marketing I platform into existing communication channels can be the difference betweensuccess and failure. Marketing has evolved by leaps and bounds in just the past few years. If you haven't already "gone mobile," you need to start now. Yesterday was too late."
650			_aMarketing channels
650			_aTelemarketing
650			_aTelecommunications
650			_aMobile
700			_aToker, Aysegul
700			_aYilmaz, Cengiz
942			_2ddc _cB
999			_c603585 _d603585