000			00836nam a2200217Ia 4500
008			180821s2010 xx 000 0 und d
020			_a9781591843054
082			_a658.802 _bKUR
100			_aKurnit, Paul
245			_aThe little blue book of marketing _bbuild a killer plan in less than a day
260			_bPortfolio _c2010 _aNew York
300			_a273
520			_a"The authors show how to maximize collaboration among all key players in marketing, R & D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy."
650			_aMarketing
650			_aLeadership
650			_aHandbooks
650			_aManuals
650			_aHandbooks
700			_aLance, Steve
942			_2ddc _cB
999			_c603492 _d603492