000			01557nam a22001937a 4500
008			180720b xxu||||| |||| 00| 0 eng d
020			_a9780415834278
082			_a658.8 _bPIE
100			_aPiercy, Nigel
245			_aMarket-led strategic change: a guide to transforming the process of going to market
250			_a5th ed.
260			_aAbingdon, Oxon ; New York,London _bRoutledge, Taylor & Francis Group _c2017
300			_a583
520			_a"Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy's unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy's insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business."
600			_aStrategic planning
650			_aMarketing
650			_aBUSINESS & ECONOMICS
942			_2ddc _cB
999			_c602914 _d602914