| 000 | 00820nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 180614b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781138013360 | ||
| 082 |
_a384.80688 _bKER |
||
| 100 | _aKerrigan, Finola | ||
| 245 | _aFilm marketing | ||
| 250 | _a2ne ed. | ||
| 260 |
_aAbingdon, Oxon ; New York,London _bRoutledge, Taylor & Francis Group _c2017 |
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| 300 | _axii,188 | ||
| 520 | _a"Focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. This title offers the student a combination of theory and practice." | ||
| 600 | _aThe role of film marketing | ||
| 650 | _aFilm marketing | ||
| 650 | _aSocial marketing | ||
| 650 | _aEquality and diversity | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c601929 _d601929 |
||