000			01358nam a2200205 4500
008			180607b xxu||||| |||| 00| 0 eng d
020			_a9781138920552
082			_a658.11 _bBAS
100			_aBasadur, Min
245			_aDesign-centered entrepreneurship
260			_aAbingdon, Oxon, New York _bRoutledge, Taylor & Francis Group _c2016
300			_axiii, 239
520			_a"Supported by extensive research and field-testing, this book presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept."
600			_aIdea finding
600			_aStrategic planning
600			_aProblem solving
650			_aNew business enterprises
700			_aGoldsby, Michael G.
942			_2ddc _cB
999			_c601842 _d601842