000			00992cam a2200229 i 4500
008			151130s2016 enk b 001 0 eng
020			_a9780415703772
082	0	0	_a658.8 _bBAK
100			_aBaker, Michael J.
245	0	4	_aThe marketing book
250			_aSeventh edition.
260			_aNew York _bRoutledge;Taylor and Francis Ltd _c2016
300			_axxi, 655 pages _c26 cm
504			_aIncludes bibliographical references and index.
520			_a"Reflect changes and trends in marketing thinking and practice. This work includes topics such as: channel management; management of the supply chain; customer relationship management; direct marketing; E-marketing; measurement of marketing effectiveness; postmodern and retro-marketing; relationship marketing; and retailing."
600			_aPostmodern Marketing
650		0	_aMarketing
650		0	_aRelationship marketing
650		0	_aStrategic marketing planning
700	1		_aHart, Susan J. _eeditor.
942			_2ddc _cB
999			_c601747 _d601747