000 02358cam a22002418i 4500
008 171015s2018 enk b 001 0 eng c
020 _a9781138665859 (pbk. : alk. paper)
042 _apcc
082 0 0 _a302.230951/ELL
_b43446
245 0 0 _aChina's media go global /
_cedited by Daya Kishan Thussu, Hugo de Burgh and Anbin Shi.
260 _aNew York
_bRoutledge
_c2018
263 _a1711
300 _axiv, 324 pages cm.
490 0 _aInternationalizing media studies
504 _aIncludes bibliographical references and index.
520 _a"As part of China's 'going out' strategy, China is using its media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China's Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media's globalization, from newspapers, radio, film and television, to social media and journalism cultures and practices. Topics include the rise of CCTV and its ambitions to dominate the global market alongside the BBC and CNN; China Daily as an instrument of China's public diplomacy; the history of China's New Documentary movement; the influence of Western newspapers' move online on Chinese media models and the fierce discussion around the growth of China's state media in Africa. As well as chapters discussing entertainment television, financial media and the advertising market in China. This collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape now, and in the future. It makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China's Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is a matter of wider interest" --
650 0 _aMass media
_zChina
_y21st century.
650 0 _aCommunication, International.
700 1 _aThussu, Daya Kishan,
_eeditor.
700 1 _aBurgh, Hugo de,
_d1949-
_eeditor.
700 1 _aShi, Anbin,
_eeditor.
942 _2ddc
_cB
999 _c601732
_d601732