000			00993cam a2200313 i 4500
008			161121s2017 enk b 001 0 eng
020			_a9781138494237
082	0	0	_a658.872 _bCHA
100	1		_aChaffey, Dave
245	1	0	_aDigital marketing excellence: _bplanning, optimizing and integrating online marketing
250			_a5th ed.
260			_aNew Delhi _bRoutledge _c2017
300			_axxvii, 660 pages _c26 cm
500			_aRevised edition of the authors' eMarketing excellence, first published in 2002.
504			_aIncludes bibliographical references and index.
650		0	_aInternet marketing
650		0	_aInformation technology
650		0	_aSocial network
650		0	_aBusiness communication
650		0	_aCustomer relationship
650		0	_aPlanning
650		0	_aOptimization
650		0	_aIntegration
650		0	_aElectronic marketing
650		0	_aOnline-Marketing
650		0	_aMarketing digital
700			_aSmith, Paul Russell
942			_2ddc _cB
999			_c600619 _d600619