000			01605cam a2200229 i 4500
008			131029s2014 nyu b 001 0 eng
020			_a9781138673182
082	0	0	_a658.1554 _bBOD
100	1		_aBodea, Tudor
245	1	0	_aSegmentation, revenue management and pricing analytics
260			_aNew Delhi _bRoutldge _c2014
300			_ax, 255 pages _c25 cm
504			_aIncludes bibliographical references and index.
520			_a"The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits"
650		0	_aRevenue management
650		0	_aPricing
650		0	_aMarket segmentation
650		7	_aForecasting
650		7	_aMarketing _2Research
700	1		_aFerguson, Mark
942			_2ddc _cB
999			_c600618 _d600618